The New York Times
CREATIVE STRATEGY
Independent journalism is more essential than ever—and The New York Times exemplifies this best. Guided by their mission to "seek the truth and help people understand the world," we partnered with NYT's award-winning T Brand Studio to elevate strategic thinking, foster collaboration, and transform ideas into nearly $1 million in sold campaigns.
Lexus x Vogue
CREATIVE STRATEGY & EDITORIAL DIRECTION
Connecting luxury minded audiences with a shared passion for design, innovation and sustainability was the engine driving this campaign. And we disassembled a Lexus to make it happen.
Bulova Watches
BRAND STRATEGY & CREATIVE DIRECTION
What happens when a 150-year-old brand built on innovation sets its sights on a new generation? We aligned the pioneering spirit of Bulova’s history with the bold, forward-thinking mindset of today’s audience.
Lane Bryant
CREATIVE STRATEGY & EDITORIAL DIRECTION
Lane Bryant knew part of their audience felt ignored — not sexy enough, not seen. We helped flip the script with the Effie-winning I’m No Angel campaign, sparking a cultural shift in how plus-size women were represented.
Keys Soulcare
CREATIVE & SOCIAL STRATEGY
When a beloved cosmetics brand in the e.l.f. cosmetics family needed to authentically connect with their audience, we developed a soulful strategy that captured their founder's essence and drove meaningful engagement. (And yes, we met Alicia Keys.)
Secret
CAMPAIGN STRATEGY & CREATIVE DIRECTION
Secret Deodorant has a long history of supporting women athletes, but they wanted to go beyond sponsorship. We helped them tackle the deeper issue of why girls drop out of sports—and created a campaign that got people talking.
Capital One
CREATIVE STRATEGY &
CREATIVE DIRECTION
When a neighborhood bank wanted to honor community heroes during the pandemic's darkest days, we created an authentic storytelling platform that celebrated resilience and human connection.