The New York Times
T BRAND STUDIO
All the strategy that’s fit to print.
As a strategic lead embedded within The New York Times’ in-house agency, T Brand Studio, I helped shape how branded storytelling delivered both editorial integrity and business impact, helping drive nearly $1M in revenue over six months.
I worked with multi-disciplinary teams to refine creative strategy, strengthen internal processes, and mentor emerging talent.
In addition to campaign work, I played a key role in developing capabilities presentations for long-term clients, helping the studio articulate its value and vision.
1.
We targeted a client’s audience with precision.
Using proprietary audience data, we identified the places and spaces across the Times where the client’s target audience showed up most often.
We skillfully leveraging the NYT ecosystem.
2.
Because the New York Times ecosystem extends across, audio, games, and more, the media plan often included a mix of touchpoints to create a robust media campaign.
3.
We took care to bring clients on the journey.
Every step of the way, we helped clients understand the partnership and where their message would thrive.