About
RG Creative is a multidisciplinary consultancy based in New York City. Founded by Ranjani Gopalarathinam, we work as a collective, scaling our teams based on the client, project, and scope of what’s needed. In doing so, we’re able to remain agile while tackling business challenges of any size, bringing a fresh, outside perspective to strategy, creative, and operational challenges.
We specialize in making the intricate feel intuitive, helping brands tell stories that resonate on a human level when authentic connection matters more than ever.
Ranjani Gopalarathinam
Founder and Brand Partner
Ranjani has 20 years’ experience telling brand stories, with experience in writing, creative direction, strategy, content creation, and building and leading creative teams.
Based in New York City, she started her career as a trend forecaster and culture writer, covering music, fashion, and lifestyle for a variety of publications, including FADER, Refinery29, V Magazine, Vogue.com, and others. During her advertising career, she was a creative lead at Condé Nast, working in house at Vogue, Condé Nast Traveler, and Glamour; as a creative director at renowned creative agencies AR New York and Laird + Partners (and consulting with prestigious NYC agencies and brands along the way); and as a creative executive at POPSUGAR, Taylor, and Day One Agency, leading teams to create culture and purpose-driven content and experiences. Alongside her work with RG Creative, Ranjani enjoys writing, film, art, fashion, cooking, and traveling.
