About RG Creative
RG Creative is a multidisciplinary consultancy based in New York City, founded by Ranjani Gopalarathinam. Ranjani leads every engagement and builds the team around the problem, from a lean senior pair to a full crew.
We make the intricate feel intuitive, and we help brands tell stories people feel.
Ranjani Gopalarathinam
Founder
I've spent 20 years telling brand stories, across writing, creative direction, strategy, and content, and building and leading creative teams.
I started as a culture writer covering music, fashion, and lifestyle for FADER, Refinery29, V Magazine, Vogue.com, and others. In advertising, I worked in house at Vogue, Condé Nast Traveler, and Glamour, then as a creative director at AR New York and Laird + Partners. I went on to lead teams as a creative executive at POPSUGAR, Taylor, and Day One Agency, creating culturally resonant, purpose-driven work.
Outside of work, I'm usually writing, watching films, looking at art, cooking, or planning a trip. I live in New York City.
