Capital One
Showcasing the resilience in communities.
Long-form storytelling highlights brand values, helping customers connect emotionally. When customers relate to a brand’s story, 71% are more likely to recommend it.
The Challenge
Capital One needed a strategy to authentically showcase their Impact Initiative Grant recipients. How could we create something that championed authentic storytelling over corporate messaging?
The Insight
We unlocked Resilience Reimagined a documentary and photo approach that would genuinely honor community partners' extraordinary work during the COVID-19 pandemic, filming 5 documentary films and publishing 5 essays with original photography on Capital One’s channels.
The Solution
The Boys and Girls Club of Harlem
During COVID-19, BGCH pivoted to support the larger community through online learning and increasing food access for local families, particularly the families of frontline workers.
Nuts.com
The story of a multi-generational company and how they stayed true to their family heritage and values, supporting frontline workers, customers and community.
Callen-Lorde
Callen-Lorde is a community health clinic that provides service and healthcare targeted to the LGBTQ+ community. Due to COVID-19, Callen-Lorde quickly mobilized to serve Brooklyn’s underserved LGBTQ+ community by moving forward with plans to open a new clinic.
Awards
3x Hermes Creative Awards
2x Telly Awards