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Client
Lane Bryant
Agency
Laird + Partners
Year
2014-2015
Role
Editorial Direction
Credits
Hans Dorsinville, EVP, Executive Creative Director
Cass Bird, Director, Photographer
Georgina Rex, Sr. Art Director
Lauren Levine, Account Supervisor
Alex Lunn, Producer

Section Title

Maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

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  • The way you tell your story online can make all the difference

  • Maybe you want to launch a business

  • Maybe you want to turn a hobby into something more

  • Maybe you have a creative project to share with the world

19B

Social Media Impressions

238%

CTR in the first 2 weeks

9.9

Ad Effectiveness Score

Results

300%

Engagement Rate

18M

Impression

3.7x

ROAS

1.26%

Engagement Rate

9.2M

Reach

2,460

Conversion

1.26%

Video Completion Rate

21K

Shares

+24K

New Followers Gained

Results

300%

Engagement Rate

18M

Impression

1.26%

Engagement Rate

9.2M

Reach

1.26%

Video Completion Rate

21K

Shares

Results

↗19B

Social Media Impressions

↗238%

CTR in the first 2 weeks

↗9.9

Ad Effectiveness Score