All the strategy that’s fit to print.
As a creative strategy lead embedded within The New York Times’ in-house agency, T Brand Studio, I helped shape how advertisers could best reach their audiences on the New York Times vast and varied ecosystem across content, podcasts, games, events, and more.
Working with multidisciplinary teams, I drove creative strategy, strengthened internal processes, and mentored talent—leading the strategy on nearly $2M in sold campaigns over six months.
In addition to campaign work, I played a key role in developing capabilities presentations for long-term clients, helping the studio articulate its value and vision.
Finding the Right Audience
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world.
Connecting with audiences across media
For Shingrix, it was a paid post.
For Siemens, a custom audio spot.
For XXX, a placement on games. Because we knew that luxury shoppers liked to be there.